Because Creativity Makes a Difference ...

Are you a marketeer ...

looking for a tool to monitor your competitor's communication activity?
Would you like to analyse and review the communication styling and image branding of your market?
Would you like to launch a new product and verify that your message can distinguish itself from your competitors?
Would you like a source of inspiration to give a better creative briefing?

Are you a creative agency ...

involved in a pitch and you need an exhaustive, historical overview of previous creatives for a product branch, to propose an innovative and catchy approach or theme?

Then ADview may very well help to provide the answers

The most complete and up-to-date source of advertising creatives on the Belgian market.

Easy On-line cross media access to Search, View and Download creatives of advertising campaigns in: Television, Radio, Daily Press, Magazines & Outdoor

More than 267.000 materials accessible on-line (status 17/04/2008, including Nova Vision on-line archives 2003-2005) and more added every day. Thanks to the 2007 acquisition of Nova Vision, we can now offer on-demand creatives from over 20 years of off-line archives (going back to 1979 for TV), please refer to the AD HOC requests section.

You can search by media, product category, advertiser, brand, product; the classification used is that of the CIM MDB (reference of the professional market in Belgium). You can also search by keywords in the creative descriptions, these contain: slogan, base line, brands, celebrities, ...

Be the first to know about new campaigns, keep track of your competition!

Thanks to our integrated e-mail alert service you can define personalised alerts on all new creatives in your competition universe. You can also use the "Search New creatives" option to see all new campaigns that were launched on any selected period in the past.

Know who is communicating where and when? Instantly switch from creatives to investment figures!

Thanks to our integrated "Search Active creatives" option you can easily see who is communicating, with what creatives and in what media on any given period.
If you need a more detailed vision on the communication plan you can launch a detailed ADstat report (for example a media calendar with split by media titles) based on any selection of creatives from ADview. Thanks to this integration of Qualitative data (ADview) and Quantitative data (ADstat) you can instantly switch back and forth from creatives to media investment figures.

Manage, share, export information on-line for your professional network.

With our "My Baskets" option you can store your favourite creatives or those relevant to your business on-line in personalized folders to create reviews, prepare presentations, share information with your colleagues. You can add personal comments or keywords and search on them. You can export multiple creatives in a single zip-file or PDF overview.

How to subscribe, what is the cost?

ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available backdata (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.

Note:
To run an investment report from ADview you should also have a subscription to ADstat. For short term subscriptions to ADview or occasional requests for creatives, please consult the AD Hoc requests section.