ADEX monitoring (CIM MDB)
Measuring and monitoring of advertising expenditures has been a core business for MediaXim since 2001, when the company won the tender on behalf of CIM (a Belgian JIC for media research representing the media, advertisers and media agencies).
Since then, the company was recognized as the official neutral source of information for the professional market in Belgium. Media coverage has grown dramatically and we successfully introduced a collaborative model with the market in full transparency whilst remaining independent and neutral, following a strict methodology agreement with the technical steering committee of the JIC.
MediaXim has developed all software and technology needed in-house to produce the data as well as analysis software for the end-users. This fully integrated approach makes it easy to analyse advertiser, brand spending across multiple media and sectors with interactive links between creatives and investment figures.
We continuously enhance our tools and develop new functionalities to cope with the growing media volume and different platforms. MediaXim can commercialise the data and analysis software, and also offers extra related and derived services to the market. We can also be your technological partner, if you wish to license our software for your market. Equally, we can handle specific coding projects for you on a continual basis or more occasional demand.
MDB stands for "Media Data Bank", this database contains the facts and figures of the advertising investments in the Belgian "above-the-line" media. By regular data deliveries, the advertising industry is kept aware of the advertising pressure and the evolution in the Belgian media scene.
Since January 2001, the MDB (Media Data Bank) was based on the principle of declarations, by the Media Sales Houses and the collaboration of the different parties in the market. After a call for tender the MDB study was entrusted to a neutral operator responsible for gathering the declarations, harmonisation, verification and publication in a standardised format, under supervision of CIM and the Technical Committee who laid out the basic principles of valuation, identification and classification.
In may 2005 CIM chose to prolong the contract with the same operator (MediaXim). From 2006 onwards the MDB study was extended with a digital capture of the principal national media (TV, Daily Papers, Magazines, Radio, Outdoor) and is now conducted in "mixed mode", the data published is based on actual verification of publications (through digitisation) which is matched and merged with declarations coming from the media.
The media covered are: National TV, Thematical & Regional TV, Radio, Daily Papers, Magazines, Outdoors, Cinema. Free Sheets and Internet.
TV Logging & Print Auditing Services
In many cases, a simple tracking and indexation of media content is not enough, the professional market needs quality controls according to a strict methodology and a neutral operator to provide proof that campaigns were broadcast or published according to the business rules and agreements with the end-clients.
In order to enhance the analysis and billing procedures of the media involved we are specialists in developing and standardising data exchange platforms. We use data coming from the media and return an enriched output after verification of the broadcast or publication that allows instant synchronisation with internal systems and analysis software. MediaXim has long experience and tradition in this field of media auditing.
The company was first established as a software company in the early nineties (1991) and soon started developing software for TV monitoring on behalf of the media business in Belgium. MediaXim soon established a firm, pioneering reputation by introducing the first semi-automated software solutions to the market for the purpose of TV monitoring (TV-logs production). These innovations brought unparalleled data precision and detail, and allowed tracking of a higher broadcast volume at lower cost and better quality of service, in terms of both delay and data reliability.
The market rapidly recognized the value of MediaXim as a neutral source of information and entrusted the company with the audit of TV broadcasts linked to the CIM TV audience survey in 1997. This contract has been renewed for several multi-year terms since then, resulting in a non-stop 24/7 operation for over more than 10 years. Since 2001 the company has also become the trusted operator for SKO (Stichting Kijkonderzoek is the JIC that organises the TV audience survey) in the Netherlands.
We have developed our own software platform called "TrueTime" for TV auditing, it is used to produce prices, broadcast time logs and deliver two types of output of TV data on a daily basis for the television and advertising industry.
- Commercial content: spot listings, containing all commercials, billboards, ...
- Non-commercial content: programme listings, containing programmes, commercial breaks, channel trailering, programme announcements, ...
Starting from a fully automated digital capture of television broadcasts, any type of broadcast element with a minimum duration of at least one second can be identified. We use sophisticated software algorithms for both visual and auditory control and verification. We are able to match all commercials against our entire archive and deliver precise alerts on new campaigns to the market. We report wether the correct scheduled version of a commercial was broadcast, if it had any problems in the broadcast quality, if it had the correct position in the break and so on ...
The TV auditing activity, in conjunction with the Audience survey is just one of the many possible uses of the TrueTime software. It can be adapted to serve many other purposes: for example it has been used to audit the quality of the EPG (Electronic Programme Guide) on the digital BSKYB tv platform in the past.
Furthermore, we have also developed auditing solutions based on our ADEX monitoring experience. We now offer Voucher Copying services to the media agencies and publishers to provide proof and validate the orders placed in the print media, meet the requirements of the clients. A specific end-user interface "ADvoucher" was developed to access the results of this audit and to replace the need for hard-copies.
Metriweb
MetriWeb is a "Site Centric" tool to measure accurately and independently internet traffic on websites. It is the official reference on the Belgian market since 2000 when it was selected by CIM (a JIC for media research representing the media, advertisers and media agencies) after a call for tender.
The Metriweb study delivers data on the number of "visitors", "visits", "page requests", ... Reports are provided in different formats for the participating sites, site sub-sections and groups of sites.
MetriWeb was launched for CIM on the Belgian market in 2000 and has grown dramatically since then, see the evolution here. The methodology for data collection is defined by CIM and is fully transparent and comparable between all websites and was certified by the " Bureau Internet Multimédia" of the OJD (Office de Justification de la Diffusion) in France.
The data delivered to the market are used for planning, buying and selling of advertising space but can also be used for internal analysis and optimization of websites. A small part of the results is made public. The detailed data is only available to CIM subscribers, and the results of each participating website are available to all subscribers.
Since 2008 MediaXim assures the daily operations, support and commercialisation of the Metriweb technology through its daughter company MetriWare, founded in March 2008 as a Joint-Venture with Douwère who originaly developed the technology on behalf of CIM. The new agreement between CIM and MetriWare, allows the private commercialisation of extra and derived services based on Metriweb technology by MetriWare, to both CIM and non-CIM subscribers on the Belgian and international market.
